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How should I handle the price objection for our new Enterprise tier? The prospect thinks it is too expensive compared to the mid-market plan.
Based on the Value Selling Framework 2024, you should pivot from cost to ROI (Return on Investment). Here are the key talking points compiled from our latest strategy docs:
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Strategic Compliance: Highlight the SSO and audit logs which are mission-critical for their scale and currently missing in the mid-market plan.
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Priority Support: Emphasize the 24/7 dedicated account manager which guarantees 99.9% uptime for their critical workflows.
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Scale Efficiency: For teams over 50, the Enterprise tier actually reduces the administrative overhead by 40%.
"Price is only an issue in the absence of value."
Can you draft a follow-up email focusing on those ROI points?
Generating follow-up draft based on Enterprise value prop...